Planning Products That Will Sell Multiple Times So You Can Promote Them in Your Emails

It is far simpler to sell a second product to an existing client than to acquire a new one. Worth knowing, it makes perfect sense to design a product funnel that enables customers to make multiple purchases from you. Instead of taking all of your time and energy in prospecting for new clients, you may instead concentrate on developing new goods and supporting your current customer base.

I am not suggesting that you should cease prospecting for new consumers. That is always a prudent corporate practice to follow. If you design a series of related items that you can offer to your current client base, you may significantly increase your profit margin on each customer.

There are many different methods to approach this. Let us go through them, and then you can choose the way that you believe would work best for you, your company, and your consumer base when it comes to developing future items.

Product Funnel: A Step-by-Step Process

Using this product planning technique, you may assist your clients or customers in accomplishing a single task with the first product. You then consider what they need to do next. For instance, suppose you begin with the effect of creating your first kindle book. Your subsequent product may educate customers on how to develop and upload an Amazon cover. The next one may be entirely devoted to selling a kindle book, for example.

“This is how it works. Each product builds upon the previous one, and it makes perfect sense for your buyers to begin with the first and then purchase the second, third, and so on. Each product is meant to assist customers in taking the next step toward achieving their ultimate objective”.

Developing Corresponding Products on Corresponding Subjects

If a step-by-step product funnel is unsuitable for your market, you may build items on closely related subjects. For instance, if you educate someone on blogging, you may create products around email marketing and information product production. 

The prior model enables you to quickly email similar offers to your current client list. Developing Consumable Products Or Membership Sites To Ensure Consistent Sales.